- Understanding and belief in the healing powers of music and living arts
- A core understanding of the sensitive nature of hospital environments
- Access to a roster of capable, appropriate, professional, and magical artists
- Proven music business and artist management experience
- A comprehensive and supportive business network (i.e. Berklee School of Music, House of Blues, Partners HealthCare, national recording artists, legal counsel, Boston Globe, and many faith based organizations)
Terry Lyons is widely known in the sports world for his 25+ year career helping build the NBA into a globally-recognized sports, business and philanthropic property. He is also an entrepreneur in the world of multimedia, brand-building and communications consulting in the sports and entertainment fields.